THE
COMMUNITY
PLAYMAKER
PROJECT
The Community Playmaker Project aims to foster community by sharing researched best practices that connect sports organization foundations with a dedicated and enthusiastic volunteer base.
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How the Project Was Developed
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Research and Analysis: Collected and analyzed information on the activities of the foundations and community departments of NYC’s major professional sports teams, using their websites, annual reports, and social media accounts.
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Interviews: Conducted Zoom interviews with employees from nine of the twelve teams to learn about their approach to engaging fans and creating community impact.
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Teen Perspectives: Convened a panel of dedicated NYC teens to evaluate and award the foundations making the strongest positive impact.
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Research Paper: Authored a paper titled Leveraging Youth Sports Fandom for Sustainable Impact: An Analysis of Community Engagement by Sports Team Foundations in New York City, which is in review at NHSJS for publishing.
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What’s Included on This Website
The Community Playmaker Project is organized into three main sections:
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The Playbook for Game-Changing Impact: A collection of unique and underutilized strategies that teams can adopt to maximize their community impact.
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The Community Playmaker Impact Awards: Recognizing outstanding foundations and programs, selected by a panel of NYC teens.
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Research Paper: Leveraging Youth Sports Fandom for Sustainable Impact: An Analysis of Community Engagement by Sports Team Foundations in New York City, which is in review at NHSJS for publishing.